Activation fee for a Web Site Membership includes account set up, activation of the menu of modules, development of a logo banner for the top of the web site pages, color scheme design, transfer of domain name servers to Fisheyesoup servers and any requested email aliases.
Email aliases direct mail from one email address to another email
address. The second email address is issued by your Internet Provider
and is the email address where all your emails are gathered. For example,
a web site could have email@example.com, firstname.lastname@example.org and email@example.com all forwarded to firstname.lastname@example.org.
John sets his Outlook account to receive mail at email@example.com
and will received mail addressed to firstname.lastname@example.org, email@example.com,
firstname.lastname@example.org and email@example.com.
An Internet browser is the software program that allows you to 'browse'
the Internet and view web site pages. The most popular browser is
Our Content Management System is specifically developed for the fishing
industry. In recent years anyone who wanted to publish on the Internet
needed to be a programmer or Webmaster. Not so anymore! Using your computer and the Explorer Browser, our Content Management software
can be accessed 24/7. Online you can build and edit your web site or fishing
report. Non-technical persons can easily change design, modify page contents and upload photo automaticlly.
Our Content Manager software allows users to publish web pages
by entering information on friendly looking forms and uploading
photos from their computer. The Content Manager generates the HTML code to publish the page, automatically resizes photos, tells the
browser where to put the information on a page and collects information
for listing on Fisheyesoup.com
Demand Marketing (DM) was invented by the airline industry in the
1970s and has evolved from a highly specialized concept into one
of the most commonly used marketing tools around the world. It is
used globally by all airlines, hotels, and travel related industries.
It is a proven marketing strategy to increase business.
Businesses that use DM can rapidly deploy advertising of existing
or newly fashioned services to established and potential customers
and manage the demand for the services advertised. A DM system
can reward good buying habits by creating incentives to purchase (eg.
discounts) and also create buying opportunities when demand is low.
For Demand Marketing to work there has to be a way to 'get the
word out' quickly. The Web Specials Module was designed specificlly to take advantage of DM. Web Specials provide businesses the opportunity to advertise immediately, in real-time, trips and packages for established and newly fashioned trips, advanced buys or to sell unfilled trip vacancies.
Just like people, web sites need to have names so an Internet visitor
can find them. Our domain name is Fisheyesoup.com. A domain name
on the Internet is purchased thru a domain name registrar. There
are over 50 registrars. Webmasters notify the registrar what server computer will host the the domain name and web contents. Fisheyesoup.com
can register a domain name for a member. Please email or call
us for more information.
Fishing logs are created when a fishing report is collected and
archived for later viewing on Fisheyesoup.com. Fishing Logs
contain the fishing report for a body of water on a specific date,
plus the weather, water levels and tide information, if appropriate.
Functionality is the way in which a web site works versus how it looks.
How do visitors navigate from one page to another? How does the
fishing report database sort information and post results? How
are photos uploaded and resized?
A hotlink or link is a direct connection from one page of a web site
to another page or from one web site to another. A hotlink is usually
a button or is underlined or highlighted.
HTML (HyperText Markup Language) is the programming language used to write a web page. Your browser translated the HTML language code
into a viewable page with pictures and text. To view the HTML language
code select View > source from your Internet browser.
Internet Provider (IP)
An IP provides users access to the Internet and email via telephone
connections, cable, high-speed wires or satellites. Some of the larger
IPs are AOL, EarthLink and ATT. There are thousands of local, national
and world Internet Providers. Some IPs provide only local access via
a local telephone number or TV cable while others provide local phone
numbers for towns and cities around the world.
Meta Tags are special lines of HTML code found at the top of a web
page. To view the HTML MetaTags select View > Source from your Internet
browser. At the top of the coded page the lines of code that begin
Search Engines results are based on a web page's Title, Meta Tag Description, Meta Tag Keywords, and viewable content.
A module is a specially designed software application program that uses an input form page to create a web page. Users add and edit text, upload photos and publish to the Internet without having any knowledge of HTML coding. The module generates the HTML code to publish the web site page and tells the browser where to put the information on a page. Some of the module names are Fishing Report, Web Specials, Trips, Excursions, Event Calendar and Photo Gallery.
People seek and will request information that benefits them and is
important to them. When a person gives you permission to send them
information, that is called Permission Based Marketing. There are four
major characteristics of PBM. Information must be anticipated, relevant,
and personal and there is a respect for privacy.
The research is very powerful on Permission Based Marketing and
the Internet. Email is the major medium for online PBM. Visitors
request emailed reports and newsletters. Information requested is
contained in the email message and/or information can be linked
from the email message. Business and consumer establish a relationship.
Once the process is started PBM can turn strangers into friends
and friends into customers. PBM provides increased opportunities
for existing customers.
A Portal web site makes your time on the Internet more productive
and rewarding because a Portal site can provide everything you want
about a subject available in one place and makes it easy to search for information. Portals collect and archive information for later use and link visitors
to the source of the information. They are designed for visitor
convenience and act as a magnet for researching a particular subject
on the Internet.
A Privacy Statement tells what personal information is gathered on
a web site, how that information will be used and how the information
will be protected. Web visitors should check privacy statements of
web sites. To view our Privacy Statement [click
A reciprocal link is also called link swapping and link exchanging.
I put your web site link on my site; you put my site link on your
site. Exchanging links is a way to add value to your website, increase
website traffic by linking with other web sites, and in return,
builds link popularity. Link popularity increases your search engine result position ranking.
Search Engine Optimized
Search Engine results are based on Meta Tags found in the HTML coding of a web page, viewable content on a web page and popularity. Search
Engines send 'spiders' to seek out this Meta coded information for
inclusion in their database and search results. Using correct Meta
Tags, page design and relevant HTML code will optimize a
web page so it will perform better in search engine results.
Site navigation takes place when a visitor searches for information
on a web page or a web site. Typically buttons or underlined links
provide the navigation clues. Good site navigation is defined as easily
finding information on a page and finding pages within a site.
operation of services, license of content, trademarks and copyright
There is a Teaser Text option for every module in a member's
Content Manager. The information typed in the Teaser Text is automatically
placed on the front page of a member's home page with a 'more info'
link to the rest of the information.
There is a Spotlight option for the Trips and Excursions Modules.
The Spotlights appear in the right hand column on the Trips and Excursions pages, directing visitors to important information.
URL (Uniform Resource Locator)
The URL address tells an Internet connected computer what page,
file, resource or program to display. For example, a page on the Internet
may be at the URL http://www.fisheyecoup.com/index.html. Fisheyesoup.com
is the name of the domain and the name of the web page is index.html
To view a page, an Internet user would type http://www.fisheyecoup.com/index.html in the address box of their Internet Browser.
Web site members are charged a monthly usage fee. The fee
covers use of the Content Management services and software,
use of all modules, storing of page content and photos on our high-speed
servers, free upgrades of the Content Management software, emailing
services for news reports, access to new modules as they are developed, right to use any of our different design themes, automatic collection of member site content to Fisheyesoup.com with
hotlinks back to a member's site, unlimited number of Web Specials, email aliases (e.g. firstname.lastname@example.org) and tech support.
Web Specials Module is designed to take advantage of Demand Marketing. Web Specials provide businesses the opportunity to advertise, in real-time, trips and packages for newly fashioned trips, advanced buys or to sell unfilled trip vacancies.
Webmasters build and code websites and manage web site servers.
Their skills include a working knowledge of programming languages
such as HTML, DHTML, Java, Perl, PHP, C++, MySQL and CGI scripting.
WebTrends is an advanced statistical package for analyzing visitor
traffic and behavior on a web site. Reports are accessed via an Internet
browser. WebTrends reports by hour, day and month the number of visitors
that enter your site, pages visited, referring URLs, visits to each
page and length of time a visitor spends on a page.