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GLOSSARY OF TERMS Activation FeeActivation fee for a Web Site Membership includes account set up, activation of the menu of modules, development of a logo banner for the top of the web site pages, color scheme design, transfer of domain name servers to Fisheyesoup servers and any requested email aliases. Aliases Email aliases direct mail from one email address to another email address. The second email address is issued by your Internet Provider and is the email address where all your emails are gathered. For example, a web site could have sales@yoursite.com, info@yoursite.com and john@yoursite.com all forwarded to john@earthlink.net. John sets his Outlook account to receive mail at john@earthlink.net and will received mail addressed to sales@yoursite.com, info@yoursite.com, john@yoursite.com and john@earthlink.net. Browser Our Content Management System is specifically developed for the fishing industry. In recent years anyone who wanted to publish on the Internet needed to be a programmer or Webmaster. Not so anymore! Using your computer and the Explorer Browser, our Content Management software can be accessed 24/7. Online you can build and edit your web site or fishing report. Non-technical persons can easily change design, modify page contents and upload photo automaticlly. Our Content Manager software allows users to publish web pages by entering information on friendly looking forms and uploading photos from their computer. The Content Manager generates the HTML code to publish the page, automatically resizes photos, tells the browser where to put the information on a page and collects information for listing on Fisheyesoup.com Demand Marketing For Demand Marketing to work there has to be a way to 'get the word out' quickly. The Web Specials Module was designed specificlly to take advantage of DM. Web Specials provide businesses the opportunity to advertise immediately, in real-time, trips and packages for established and newly fashioned trips, advanced buys or to sell unfilled trip vacancies. Domain Name Fishing Logs Functionality is the way in which a web site works versus how it looks. How do visitors navigate from one page to another? How does the fishing report database sort information and post results? How are photos uploaded and resized? Hotlink A hotlink or link is a direct connection from one page of a web site to another page or from one web site to another. A hotlink is usually a button or is underlined or highlighted. HTML HTML (HyperText Markup Language) is the programming language used to write a web page. Your browser translated the HTML language code into a viewable page with pictures and text. To view the HTML language code select View > source from your Internet browser. Internet Provider (IP) An IP provides users access to the Internet and email via telephone connections, cable, high-speed wires or satellites. Some of the larger IPs are AOL, EarthLink and ATT. There are thousands of local, national and world Internet Providers. Some IPs provide only local access via a local telephone number or TV cable while others provide local phone numbers for towns and cities around the world. Meta Tags Meta Tags are special lines of HTML code found at the top of a web page. To view the HTML MetaTags select View > Source from your Internet browser. At the top of the coded page the lines of code that begin with Search Engines results are based on a web page's Title, Meta Tag Description, Meta Tag Keywords, and viewable content. Modules People seek and will request information that benefits them and is important to them. When a person gives you permission to send them information, that is called Permission Based Marketing. There are four major characteristics of PBM. Information must be anticipated, relevant, and personal and there is a respect for privacy. The research is very powerful on Permission Based Marketing and the Internet. Email is the major medium for online PBM. Visitors request emailed reports and newsletters. Information requested is contained in the email message and/or information can be linked from the email message. Business and consumer establish a relationship. Once the process is started PBM can turn strangers into friends and friends into customers. PBM provides increased opportunities for existing customers. Portal Site A Privacy Statement tells what personal information is gathered on a web site, how that information will be used and how the information will be protected. Web visitors should check privacy statements of web sites. To view our Privacy Statement [click here]. Reciprocal Link A reciprocal link is also called link swapping and link exchanging. I put your web site link on my site; you put my site link on your site. Exchanging links is a way to add value to your website, increase website traffic by linking with other web sites, and in return, builds link popularity. Link popularity increases your search engine result position ranking. Search Engine Optimized Search Engine results are based on Meta Tags found in the HTML coding of a web page, viewable content on a web page and popularity. Search Engines send 'spiders' to seek out this Meta coded information for inclusion in their database and search results. Using correct Meta Tags, page design and relevant HTML code will optimize a web page so it will perform better in search engine results. Site Navigation Site navigation takes place when a visitor searches for information on a web page or a web site. Typically buttons or underlined links provide the navigation clues. Good site navigation is defined as easily finding information on a page and finding pages within a site. Terms of Use for Members The Terms of Use for Fisheyesoup.com Web Site Members and Fishing Report Members includes member responsibilities, length of use, security, content use, operation of services, license of content, trademarks and copyright information. To view the Member Terms Of Use click here. Teaser Text There is a Teaser Text option for every module in a member's Content Manager. The information typed in the Teaser Text is automatically placed on the front page of a member's home page with a 'more info' link to the rest of the information. Spotlight There is a Spotlight option for the Trips and Excursions Modules. The Spotlights appear in the right hand column on the Trips and Excursions pages, directing visitors to important information. URL (Uniform Resource Locator) The URL address tells an Internet connected computer what page, file, resource or program to display. For example, a page on the Internet may be at the URL http://www.fisheyecoup.com/index.html. Fisheyesoup.com is the name of the domain and the name of the web page is index.html To view a page, an Internet user would type http://www.fisheyecoup.com/index.html in the address box of their Internet Browser. Usage FeeWeb site members are charged a monthly usage fee. The fee covers use of the Content Management services and software, use of all modules, storing of page content and photos on our high-speed servers, free upgrades of the Content Management software, emailing services for news reports, access to new modules as they are developed, right to use any of our different design themes, automatic collection of member site content to Fisheyesoup.com with hotlinks back to a member's site, unlimited number of Web Specials, email aliases (e.g. yourname@yourdomain.com) and tech support. Web Specials Web Specials Module is designed to take advantage of Demand Marketing. Web Specials provide businesses the opportunity to advertise, in real-time, trips and packages for newly fashioned trips, advanced buys or to sell unfilled trip vacancies. Webmaster Webmasters build and code websites and manage web site servers. Their skills include a working knowledge of programming languages such as HTML, DHTML, Java, Perl, PHP, C++, MySQL and CGI scripting. WebTrendstm WebTrends is an advanced statistical package for analyzing visitor traffic and behavior on a web site. Reports are accessed via an Internet browser. WebTrends reports by hour, day and month the number of visitors that enter your site, pages visited, referring URLs, visits to each page and length of time a visitor spends on a page.
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